EXAM 310-101: Facebook Advertising Core Competencies.To get a Facebook Blueprint certification in the Planning expertise, you have to pass the following two exams with a score of 700 or higher: Both certifications are valid for 12 months, after which period you have the option to get re-certified.ġ. Each of the Facebook Blueprint certifications consists of two exams. How Do I Get Certified?īlueprint currently offers two Facebook advertising certifications – one for buying and another one for planning. In order to streamline the entire learning process, Facebook also offers customized Learning Paths that consist of courses grouped by job title (Brand Marketer, Digital Planner, Gaming Publisher, etc.). For example, the “Increase online sales” category contains courses like “Closing the Deal with Conversions”, “Offers: Attract, Convert, and Reward Customers”, “Enhance Your Direct Response Campaigns with Audience Network”, and so on. There are 17 available course categories that include: Get started with Facebook, Get started with advertising, Learn advanced buying options, Target the right audience, Build awareness, Drive consideration, Generate leads, Promote my app, Increase online sales, Increase in-store sales, Choose ad formats, Get creative inspiration, Manage ads, Measure ad performance, Learn about Messenger, Learn about Instagram, and Distribute and monetize content.Įach of the categories consists of multiple courses. Whether your aim is to build brand awareness, generate more leads, or monetize your content, Facebook Blueprint has got you covered. With 100 courses available (at the moment of writing this article), covering everything from “ Creating a Facebook Page” to “ Building Your Mobile Presence With Instagram Business Tools”, Facebook Blueprint is your number one go-to resource for everything related to Facebook advertising.Ĭourses are further divided into a variety of categories depending on your end goal. Blueprint teaches you how to use Facebook marketing tools. At the same time, it is Facebook’s official global examination and certification program. They Won’t Teach You This in the Blueprint CoursesĪs its very name suggests, Facebook Blueprint is the most comprehensive guide to Facebook advertising, offered by Facebook itself.Facebook Blueprint Certification – Worth It or Worthless?.3 Tips for Passing the Facebook Blueprint Exam.
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